DESIGN & ART DIRECTION
MADE W/ LARRY OLSON (CD), PAULA MAKI (CD/WRITER)
In a time when standing still felt like moving backward, Lean Forward gave MSNBC a mission: to inform, inspire, and push the national conversation toward what’s possible.
The design system was built on classic American woodtype, a CMYK+Orange color palatte that nodded at the basics, simplicity, and optimism. Photographic direction was intentionally documentary and captured moment style to emphasize the real-timeness of the moment (aside from headshots used on tv promos).