PENUMBRA : CENTER FOR RACIAL HEALING
BRAND IDENTITY, EVENT POSTERS, AND COLLATERAL

MADE W/ SARAH WOLF, CAT YOUNG, ARTUR UNFounded in 1976 by award-winning director Lou Bellamy, Penumbra is a nationally recognized organization housing Minnesota’s only professional Black theater company. Penumbra has earned tremendous accolades, produced nearly 200 plays and more than 30 premieres, and cultivated generations of artists of color. Through their powerful art, Penumbra opens hearts, rehearses strategies for change and dispels dehumanizing narratives of people of color.

The logotype is a mixture of traditionalism (West African pattern) and fluidity of the spirit (emotion and expression). Weaving the notions of past, present and future together, one can see that there is dance in how the letterforms relate to and work with one another — a visual metaphor that lives in the spirit of art, nature and healing.

The Penumbra brand uses colors to exude joy, healing and an optimistic spirit. Purple is the signature brand color, with red being secondary to honor the “Red door” a symbol of safety during the underground railroad era of American history.