IDENTITY, PACKAGING, CAMPAIGN VISUALIZATION
MADE W/ GOOD MORNING
The RF01 was inspired, designed, and play-tested by Roger Federer himself. It represents hundreds of hours of collaboration with the Wilson team over three years and over 600 consumer tests. To tell this story, we developed a brand voice and language that spoke to RF x Wilson’s reputation, trusted partnership, and mutual dedication to excellence.
The logo lockup solution mirrored RF x Wilson’s relationship in real life. Two strong classic logos paired together, with an elegant double line as a divider between the brand marks. Typography choice signals a nod to the RF Foundation and RF’s playing style: classic and elegant. The palette draws inspiration from the court with Optic Yellow, a signal color that plays a vital role across all comms.