TARGET : EVERYDAY COLLECTION
DESIGN & ART DIRECTION

CD : PAULA MAKI
PHOTOGRAPHY: SARAH SILVER , AARON CAMERON MUNTZ Renowned for democratizing high design through exclusive collaborations, Target faced a new challenge: introducing a line of over grocery products into a saturated, commodity-driven category. To rise above the noise, we reimagined the everyday through Target’s distinct lens—where function meets fashion. The result was a refined yet accessible collection that brought couture to the most routine of purchases—marking the arrival of the season’s most sensibly sophisticated essentials.