MINNESOTA TWINS
BRAND VISUALIZATION

MADE W/ MATT RECTOR
MUSIC HIFI PROJECT In 2019 the Minnesota Twins were entering their season with a blank identity. They had lost their star hometown staple in Joe Mauer, as well as their celebrated hometown manager Paul Molitor. We looked at the brand of the Minnesota Twins from all points of view: fans of the team, fans of the sport, as a player on the team,  

If 2019 was about breaking through the baseball tropes and embracing a new era for the brand, 2020 was all about owning the swagger that had been established and showcasing the team of stars who came to be known as the #BombaSquad.

Entering the 2020 season as the new owners of baseball’s all-time single-season team home run record, the Minnesota Twins had begun to forge an identity as a team with power, style, and swagger. Our work showcased the players’ personalities, cultures, and individual styles. It shook the dust off the team’s apple-pie image and brought a shot of energy to a season (and fans) that needed it.